Tina Smith 2020 Election Ads
Facebook Ad Library Analysis - Dec 2019 to Dec 2020
Study these ads to develop strategy ideas for Angie Craig's 2026 campaign
Total Ads
~3,300
Dec 2019 - Dec 2020
Status
Inactive
Campaign ended
Paid By
TINA SMITH FOR MINNESOTA
Official campaign
Platforms
FB + IG
Facebook & Instagram
Tina Smith
U.S. Senate - Minnesota 2020How to View Tina Smith's Ad Creative
Click the button above to open Facebook's Ad Library. You'll see all 3,300+ ads with their images, videos, and ad copy. Scroll through to study her messaging themes, visual styles, and calls to action.
Key Messaging Themes from Tina Smith's 2020 Ads
Urgency & Close Race
"The polls in Minnesota are really close. We absolutely have to put everything we have into winning here..."
Vote Mobilization
"This election will have a huge influence on the future of Minnesota. Check out IWillVote.com/MN..."
Donation Asks
"Trump and the GOP see Minnesota as one of their best pickup opportunities. Can we count on you to chip in?"
Healthcare Focus
"Trump's leadership during this global pandemic has been disastrous. He is not fit to lead the people of Minnesota..."
Contrast Messaging
"...my opponent who blindly embraces [Trump] at our expense. Keep Minnesota blue."
Personal Stories (Video)
Featured real voters like "Isabelle" sharing their plan to vote - personal testimonial style videos
Sample Ads from Tina Smith's 2020 Campaign
Click on any ad to view the full creative with images/videos on Facebook
Tina Smith
Oct 24 - Nov 3, 2020
"This election will have a huge influence on the future of Minnesota and our country. Isabelle has a plan to vote - do you?"
View Ad with VideoTina Smith
Oct 24 - Nov 1, 2020
"Trump and the GOP see Minnesota as one of their best pickup opportunities. We can't let them win our state."
View Ad with ImageTina Smith
Oct 31 - Nov 1, 2020
"Trump has made winning Minnesota a top priority. The Presidency and the Senate could be decided in Minnesota..."
View Ad with ImageTina Smith
Oct 24 - Nov 1, 2020
"The polls in our race are tightening, and Trump is doing everything he can to flip Minnesota..."
View Ad with ImageTina Smith
Oct 24 - Nov 1, 2020
"Trump's leadership during this global pandemic has been disastrous. He is not fit to lead the people of Minnesota..."
View Ad with ImageView All Ads
~3,300 total ads
Browse all of Tina Smith's 2020 election ads to study her complete strategy
Open Facebook Ad LibraryKey Takeaways for Angie Craig's Campaign
Ad Creative Patterns
- Mix of video testimonials and static image ads
- Personal voter stories create emotional connection
- Multiple variations (3-7) of same creative for A/B testing
- Heavy ad spend in final 2 weeks (Oct 24 - Nov 3)
Messaging Strategy
- Urgency framing: "The polls are close", "Make-or-break moment"
- Clear call-to-action: Donate or Vote
- Opponent contrast: Direct references to opposition
- State pride: "Keep Minnesota blue"